Selected work
Transformation leadership
Two programs where AI and operating-model change reached production at enterprise scale. Clients are anonymized; figures are as reported in the original case studies.
- 01Telecommunications
AI-powered next best action for a major US wireless carrier
Generative AI, omnichannel orchestration and a value realization office built into a carrier's next-best-action capability, rolled out to customers in measured stages.
Read the case study
- 02Financial services
Rebuilding marketing execution for a global card brand
A value realization office and hub-and-spoke operating model aimed at taking campaign delivery from more than 16 weeks toward 16 hours.
Read the case study
What the two programs share
Structure before technology
Platforms underperform on weak operating foundations. Process, roles and decision rights come first; the technology is configured to support them.
Value tracked from day one
A value realization office sits beside delivery, tracking KPIs against executive intent so every release is measured, not assumed.
Prove it small, then scale
New strategies start with a pioneer group of 1.5% of customers and expand to 15%, 50% and 98.5% only as uplift is shown.
Business-led, not tech-led
Processes drive applications, not the reverse. Marketers spend their time on customers and products instead of on the tooling.