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Speaking

Talks on CX, decisioning and data

Sessions, roundtables and panels for marketing, CX and technology leaders.

  1. 01

    Forrester CX

    2024

    Top challenges of CX in the modern era of data and AI

  2. 02

    PegaWorld

    Session

    Building an omnichannel hyper-personalization value office

  3. 03

    PegaWorld

    Roundtable leader

    Agentic frameworks, applied machine learning and hyper-personalization

  4. 04

    Adobe Summit

    Las Vegas

    Automated marketing strategies for personalization and first-party data

  5. 05

    SiriusDecisions

    Nashville

    Global first-party database deployment, with automated marketing and optimization tactics for B2B

  6. 06

    Salesforce Connections

    New York

    Client case studies in personalization for the travel and tourism industry

  7. 07

    Disney Global Marketing Conference

    Anaheim · internal

    Human memory and how it influences marketing and marketing automation

Event graphic titled Navigating the New CX Landscape: Experience-led Growth, listing Ryan Serpan, US Head of Consumer Experience at Blend360, with panelists from CSG and Corpay
Event graphic for the panel “Navigating the New CX Landscape: Experience-led Growth.”

Topics

  • Operating model before technology
  • Decisioning is the new campaign
  • Agentic marketing needs a control tower
  • Measure value from the first sprint
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