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About

Operator, consultant, builder

I have spent more than twenty years on both sides of the table: founding and selling a digital agency, leading digital transformation inside a franchise business, building and launching consumer brands in a venture studio, and advising Fortune 100 marketing leaders at Merkle and Publicis Sapient.

At Blend360 I lead the AI-enabled customer experience business. The work sits where marketing, data and AI meet: next-best-action decisioning, personalization, generative content and the operating models that let large organizations use them.

I studied business at the University of Colorado Boulder, where I launched my first venture, a web design company I later sold to a branding agency.

Portrait of Ryan Serpan outdoors

Career arc

  1. 2021–now

    Blend360

    Global Practice Head, AI Innovation & CX Transformation. Leads the AI-enabled customer experience business.

  2. 2018–2021

    Healthy Lifestyle Brands

    SVP, New Brands, Products & Go-to-Market. Built and launched consumer brands through a venture studio.

  3. 2017–2018

    Publicis Sapient

    Senior Strategic Consultant. Advised Fortune 500 leaders on martech, personalization and analytics.

  4. 2016–2017

    WellBiz Brands

    Digital Transformation Executive. Centralized digital marketing across 400+ franchise owners.

  5. 2013–2016

    Merkle

    Senior Director, Digital Strategy & Transformation. Marketing transformation for telecom, media, travel and finance.

  6. 2004–2010

    Aevium Digital

    Founder & CEO. Founded a digital agency and sold it to a branding agency.

Full experience

Outside work

Mountains, and what they teach

I have reached Everest Base Camp, summited Kilimanjaro and Kala Patthar, and walked the Tour du Mont Blanc through France, Italy and Switzerland. At home in Colorado it is skiing, camping and time outdoors with my family.

The lesson carries over: ambitious goals come down to preparation and pacing.

Ryan and a companion on a rocky ridge below snow-covered peaksRyan and a companion seated beside the Uhuru Peak summit sign on Mount Kilimanjaro
A high-mountain trek, and the Uhuru Peak summit sign on Kilimanjaro.

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