Twenty years across agency, brand and enterprise

Oct 2021 – Present

Denver, CO

Blend360

Global Practice Head, AI Innovation & CX Transformation

• Leads the AI-enabled customer experience business, with consulting focused on advertising and digital marketing organizations, audience strategy, digital media operating models, applied AI and performance measurement.
• Led the post-acquisition integration of FutureProof AI and Engagement Factory into the global CX business model.
• Guides multi-year AI and CX transformation programs for Fortune 100 clients in telecom, media, retail, health and hospitality, covering personalization, decisioning and performance measurement.
• Advises CMOs, CXOs and CDOs as a transformation partner, translating complex technology into business value.
• Led the firm's analyst engagement strategy with Forrester, Gartner, Everest Group and AIM.
• Simplified the practice's frameworks and offerings, including the Value Realization Office, the Agentic Acceleration Framework and the 2x2x2 sales motion.

May 2018 – Nov 2021

Denver, CO

Healthy Lifestyle Brands

SVP, New Brands, Products & Go-to-Market

• Led the full venture lifecycle for consumer brands: market research, business modeling and funding through product design, brand development and multichannel go-to-market.
• Launched VitaminAdvisor.com, later acquired by The Vitamin Shoppe.
• Developed physical products across personal care, audio, fitness and wellness, including licensed and celebrity brands.
• Built financial models and presented to boards and investors to secure funding and align stakeholders on growth plans.

May 2017 – Aug 2018

Denver, CO

Publicis Sapient (Razorfish)

Senior Strategic Consultant

• Advised Fortune 500 C-suite and SVP leaders on martech, personalization, lifecycle marketing and analytics in telecom, TMT and financial services.
• Led multidisciplinary teams delivering transformation programs on Adobe, Salesforce, Oracle and Google Marketing Cloud.
• Supported new-client pursuits through executive presentations, proposals and industry thought leadership.

Oct 2016 – May 2017

Denver, CO

WellBiz Brands

Digital Transformation Executive

• Led an enterprise-wide marketing transformation that centralized digital marketing across 400+ franchise owners.
• Redesigned the digital customer experience, including loyalty and personalization, and upgraded the martech stack: CMS, email, analytics and media.
• Introduced analytics and reporting for franchise operators and the CEO, CMO, COO and CIO.
• Served as executive liaison and change leader through the consolidation, supporting a successful private equity exit.

Sep 2013 – Oct 2016

Denver, CO

Merkle

Senior Director, Digital Strategy & Transformation

• Led marketing transformation for telecom, media, travel and finance clients, focused on personalization, automation and advanced analytics.
• Owned client engagement and P&L for high-value accounts.
• Built teams of consultants and strategists delivering large martech implementations on Adobe, Oracle Eloqua and Salesforce Marketing Cloud.

Jan 2004 – Nov 2010

Denver, CO

Aevium Digital

Founder & CEO

• Founded a web design and digital company, first incubated at business school, and sold it to a branding agency through an earn-out.