Enterprise AI in production
Next-best-action decisioning, generative content and agentic workflows, moved from pilot to scaled rollout inside the systems marketing teams already run.
- Now
- Blend360, Global Practice Head
- Partners
- CMOs · CDOs · CIOs
- Practice
- Decisioning, personalization, operating models
- Based
- Denver, Colorado
- Building since
- 2004
AI-enabled customer experience · enterprise transformation
I build AI into how marketing works
I lead Blend360's AI-enabled customer experience business, partnering with CMOs, CDOs and CIOs at large enterprises on decisioning, personalization and marketing operating models.
Twenty years, both sides of the table
Agency founder, franchise transformation executive, venture-studio brand builder and enterprise consultant. Today I put that range to work where marketing, data and AI meet, and I care most about what reaches production and what it is worth.
- 2004–2010
Aevium Digital
Founder & CEO
- 2013–2016
Merkle
Senior Director, Digital Strategy & Transformation
- 2016–2017
WellBiz Brands
Digital Transformation Executive
- 2017–2018
Publicis Sapient
Senior Strategic Consultant
- 2018–2021
Healthy Lifestyle Brands
SVP, New Brands, Products & Go-to-Market
- 2021–now
Blend360
Global Practice Head, AI Innovation & CX Transformation
Selected work
Transformation, in production
- 01Telecommunications
AI-powered next best action for a major US wireless carrier
Generative AI, omnichannel orchestration and a value realization office built into a carrier's next-best-action capability, rolled out to customers in measured stages.
Read the case study
- 02Financial services
Rebuilding marketing execution for a global card brand
A value realization office and hub-and-spoke operating model aimed at taking campaign delivery from more than 16 weeks toward 16 hours.
Read the case study
Focus
Three areas where I spend my time
Marketing operating models
Value realization offices, hub-and-spoke marketing organizations and the governance that lets teams ship faster without losing control.
Building businesses
A consulting practice built from an early stage, consumer brands launched and exited in a venture studio, and a digital agency founded and sold.
- 01
Structure before technology
Platforms underperform on weak operating foundations. Process, roles and decision rights come first; the technology is configured to support them.
- 02
Value tracked from day one
A value realization office sits beside delivery, tracking KPIs against executive intent so every release is measured, not assumed.
- 03
Prove it small, then scale
New strategies start with a pioneer group of 1.5% of customers and expand to 15%, 50% and 98.5% only as uplift is shown.
- 04
Business-led, not tech-led
Processes drive applications, not the reverse. Marketers spend their time on customers and products instead of on the tooling.
About
Preparation and pacing
I have founded and sold a digital agency, led transformation inside a franchise business, built consumer brands in a venture studio and advised enterprise marketing leaders at Merkle and Publicis Sapient. At Blend360 I lead the AI-enabled customer experience business.
Outside work I climb and trek. The mountains taught me that ambitious goals come down to preparation and pacing.
Forrester CX2024
Top challenges of CX in the modern era of data and AI
PegaWorldSession
Building an omnichannel hyper-personalization value office
PegaWorldRoundtable leader
Agentic frameworks, applied machine learning and hyper-personalization
Adobe SummitLas Vegas
Automated marketing strategies for personalization and first-party data
Perspectives
What I write and speak about
Operating model before technology
Why automation platforms and CDPs underperform, and what has to be true in the organization before they pay off.
Decisioning is the new campaign
Next-best-action as the core of customer engagement, and what changes when content is generated per decision.
Agentic marketing needs a control tower
Agent use-case backlogs, orchestration logic and agent-to-tool architecture, governed by a value office.
Measure value from the first sprint
Pioneer groups, challenger strategies and simulation as the way to earn trust for scaled change.