One of the world’s largest credit card brands faced an urgent need to modernize its marketing execution capabilities. Campaigns that took 16+ weeks from inception to launch were too slow for a competitive, digital-first environment. The mandate: reduce campaign delivery timelines from 16 weeks to 16 hours—while improving governance, data utilization, and customer-centricity.

The brand had previously engaged another consultancy for six months with little tangible progress. Our team was brought in to establish Ignite 360—a comprehensive value realization office designed as a control tower for marketing transformation. Ignite 360 became the cornerstone of a new operating model, delivering foundational maturity, structural redesign, and a roadmap for scaled transformation.